Effective date: June 2026 — Dextera Software LLC
This Privacy Policy describes how Dextera Software LLC, doing business as Dextera Software(“Dextera,” “we,” “us,” or “our”) collects, uses, and protects personal information when you visit our website at dexterasoftware.com, contact us, or interact with SMS messaging programs operated by Dextera or by home-service businesses (“Contractors”) that use Dextera’s communication software platform.
We collect information you provide directly to us and information generated automatically when you interact with us:
We use collected information to:
Dextera operates several distinct SMS messaging programs on behalf of itself and its Contractor clients. This section explains each program, exactly how consumers opt in, and how to stop receiving messages. Full details are available in our SMS Messaging Terms.
What it is:When a consumer places an inbound telephone call to a Contractor’s Dextera-powered business phone number and the call is not answered within approximately 20 seconds, the system automatically sends one (1) SMS to the caller’s number. The message identifies the Contractor by name, acknowledges that the call was missed, invites the consumer to reply with details about their inquiry, and includes opt-out (STOP) and help (HELP) instructions.
How the consumer opts in:By placing the telephone call, the consumer initiates contact with the business and consents to receive one automated SMS reply. The Contractor’s business phone number is advertised on the Contractor’s website with a notice that missed calls receive an automated text reply. This is a consumer-initiated interaction under CTIA guidelines.
Frequency: Exactly 1 message per missed call. Additional messages are only sent if the consumer replies and continues the conversation.
What it is: A consumer who submits a contact or quote-request form and checks the SMS consent checkbox may receive text messages from the Contractor (or from Dextera for inquiries submitted on dexterasoftware.com) related to their inquiry: confirmation of receipt, estimate scheduling, appointment reminders, and project updates.
How the consumer opts in: The consumer types their phone number into the form, checks a clearly labeled checkbox that explicitly states they agree to receive SMS messages about their inquiry, and clicks the submit button. Checking the SMS checkbox is voluntary and is not required to submit the form or to receive a response by email or phone.
Frequency: Varies; typically fewer than 10 messages per inquiry lifecycle.
What it is: After a Contractor completes a job, the Contractor may send one (1) SMS to the customer thanking them and including a link to leave a review on Google or another review platform.
How the consumer opts in:Consent for review request messages is established through the consumer’s prior SMS opt-in when submitting the Contractor’s contact form (Program 3b above), or through a separate consent obtained by the Contractor at or before the time of service. Review request messages are only sent when a valid SMS consent record exists for the consumer.
Frequency: Exactly 1 message per completed job.
Reply STOP to any message to immediately opt out. You will receive one final confirmation and no further messages will be sent. Reply HELP to any message for assistance. Message and data rates may apply. Consent is not a condition of purchase.
We do not sell or rent your personal information. We share information only as follows:
We do not share mobile phone numbers or SMS consent records with any third party for that party’s own marketing purposes.
Contact form submissions and SMS consent records are retained for a minimum of four (4) years to document consent in the event of a compliance inquiry. Opt-out records (STOP requests) are retained indefinitely to honor opt-outs permanently.
You may request access to, correction of, or deletion of personal information we hold about you by contacting us at the address below. Deletion requests will be honored subject to our legal record-keeping obligations (including consent records required for compliance).
Questions about this Privacy Policy, your information, or our SMS programs should be directed to:
Dextera Software LLCSee also: SMS Messaging Terms • Terms of Service